Monday, January 16, 2006

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Monday, January 16, 2006
Sample Patent Novelty Search, 2002

17 January 2002


From: Dr. Tim Matthewson, Inc.
920 Riverside Dr.
Salisbury, MD 21801
Phone: (410) 548- 7726
Fax: (410) 548-7966
E-mail matthewson@comcast.net


To: Mr. Client
ABC Intellectual Properties
1234 First St NW
New York, NY 10018

Re: Targeted Marketing, Patent Novelty Search

Dear Mr. Client,

In accordance with your e-mail received February 27, 2002, a Patent Novelty Search was conducted at the U.S. Patent and Trademark Office for a targeted marketing program, which includes memory for collecting information about prospective clients, and includes their purchasing histories and classifying potential clients according to an established set of parameters, which are continuously refined as new products, services and procedures are introduced.
This system will operate entirely over the Internet on a business to business basis, or it could employ conventional printed advertising media including mail, magazines and newspapers and the like. The essential elements of all such systems is the evaluation of client responses to said media and the continuous refinement of the system of parameters, media and delivery systems, in accordance with the disclosure provided.

The following classes and subclasses were searched:

Class 705 (Data Processing: Financial, Business Practice, Management, or Cost/Price Determination)
Subs. 14, 10, 26

Class 283 (Printed Matter (Advertising))
Subs. 56, 81, 67

Class G06F (Electrical Digital Data Processing)
Subs. 17/60

The following U.S. patents were noted as being most relevant: 6,334,108, 6,266,647, 6,236,975, 6,185,541, 6,112,181, 6,085,165, 6,067,538, 6,026,370, 6,014,634, 6,012,051, 5,991,735, 5,974,398, 5,966,695, 5,687,322, 5,361,200, 5,227,874, 5,041,972.

The following foreign patents were also noted of interest:
EP 1027673 WO 0125993 JP 2000285175

6,266,647 discloses a marketing system, which includes a value storage system in which information representing value is directly written to an easily portable storage medium such as a reference fingerprint; and it includes a plurality of read/write units for storing and retrieving the value information on a smart card (abstract; claims 1, 7, 8, 13).

6,014,634 discloses a system and method for delivering purchasing incentives, which includes a variety of retail shopping aids through a computer network, such as by
E-mail over the Internet or the World Wide Web (abstract; claims 1, 14, 27, 40).

6,334,108 discloses a system for customer promotion, which includes a memory that stores a database of previously entered customer identification codes and transactions data and circuitry for generating a signal representative of a customer's shopping history, wherein incentive coupons may be issued to selective customers (abstract; claims 1, 15,
25, 37).

6,236,975 discloses a targeted marketing system, which provides users with consumer questions, receives responses to the customer questions, and stores data associated with the responses according to profiles (abstract; claims 1, 10, 15).

These patents are representative of the prior art searched. Copies of the cited prior art are enclosed for your further review. Please do not hesitate to contact me with any questions regarding this search.


Best Regards,

Dr. Tim Matthewson
TMM/dtc

Enclosure: 20 Patents
Ref: K150-M0441

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